2020年12月11日 12:21 AM #10830Ann Karcznerゲスト
by Wayne D. Hoyer, Deborah J. MacInnis
- Release date: December 23, 2008
- Language: english
- Publisher: South Western Educational Publishing
- Author: Wayne D. Hoyer, Deborah J. MacInnis
- Genres: textbooks, psychology, business
- Format: hardcover, 493 pages
- ISBN: 9780547079929 (0547079923)
About The Book
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues — both extremely timely topics in today’s corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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