2020年11月20日 5:08 AM #7229Joel Chassnerゲスト
Hyped Strategies That Will Put You Out of Business — And Proven Tactics That Really Work
by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
- Release date: September 1, 2005
- Publisher: Wiley
- Format: hardcover, 254 pages
- Author: Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
- ISBN: 9780471743156 (0471743151)
- Genres: business
- Language: english
About The Book
In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty — all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
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